Friday, March 15, 2013

The Big Guys and the Little Guys

So, I seem to be spending more time than usual at Target lately.
I usually shop there for groceries and household essentials on most visits, sometimes I peruse the clothing and housewares if I have time.  I've noticed a new-ish line of home decor products they have called, Threshold, and lemme tell you this is really cute stuff!  So much of it reminds me of items you would see in small boutiques and specialty shops.  

It also seems as though Target buyers/manufacturers are following bloggers, since I notice a big similarity in styles they offer and that of what many bloggers 
have going on in their homes and DIY ideas.

{Images 1-6 via Target}

It got me to thinking...if Target is getting this cute, how are the little guys, the independent retailers, going to compete, when Big ol' Target can offer pretty low prices on home decor, while smaller retailers don't usually have a giant profit margin on the products they sell?  Honestly, I think Big Box retailers are small business' biggest competitors these days.  I know this is nothing new, small shops and chain stores in competition, but once upon a time the chains didn't have such cute stuff!

I full well understand the allure of shopping at Target:  cute decor, clothes, etc. at affordable prices, and you can get your bananas and shampoo in the same place, all in one trip...kind of a life saver when you have kids!  I recently purchased a duvet set in the Threshold line and I love it!  Side note:  I am redecorating our bedroom in black and white, with pops of color.

Color Inspiration...
 {Via Pinterest}

Now, what Target doesn't have is VINTAGE!  So, that's a major advantage that the lil' guys have that are in that retail niche.  Sometimes Target carries that "vintage look", but its just not the same of course.  Also, handmade is another type of product they don't have either, and who doesn't love a cute, one of a kind item?!

I guess it's all about balance, like everything else in life...balance your Big Box shopping with independent retailers both local and online.  Speaking of online shopping, I was also thinking about how much that has exploded over the past decade!  I remember when it pretty much was something that no one really did or had an online shop, now you could spend hours shopping all the cute things online!  Do you shop online?  I have to say that I do quite a bit - I love it!

What do you think about Target's Threshold line?  
The competition between the Big Guys and the Little Guys?
Too much to ponder for a Friday? ;)

Hope to be back soon with some bedroom update photos!



susan@avintagefarmwife said...

I was at Target this week and noticed the cute Threshold line. I have also thought that the big retailers are copycatting blog ideas. I see similar things at TJ and Homegoods, and it kind of aggravates me. Our country needs all kinds of business-big and small-so I guess I will just buy everywhere! Wink!

Stacey said...

I love and adore Target! Often times the decor items they come out with are not in the colors I would choose though. That keeps me from buying too many big box items. Just goes to show I'm not always in with the latest and greatest and that's ok with me. :)

AshTreeCottage said...

I have not been over to Target yet, but I have seen the ads and everything is so cute. Can't wait to see it all in person! Have a great weekend!!

Big Hugs,
Susan and Bentley

JunkStuffTreasures said...

I bought a cute, blue, already-assembed Threshold table the other day. Using my Target red card + an additional Rx rewards made the table a very reasonable buy. The Threshold line is very nice.

Dori @ Bell Jar Vintage said...

I have been really liking the Threshold line lately. And I agree with susan@avintagefarmwife, I see similar items at HomeGoods, etc. but I am constantly noticing the quality is lacking, or thinking "I could make that with repurposed items". Like the cute canisters, which look a lot like the ones at Anthro. I just take it as inspiration. But I did get a large glass vase by Threshold on clearance for $2.27 the other day. That's a better bargain than Goodwill some days. :) And since Target gives their old inventory to Goodwill, we should start seeing Threshold items at Goodwill soon, too!

Restyled Vintage said...

Hi Stacey,

we have Target here in Australia and I am not sure if it is completely separate to the US chain, but I don't think any of the stock is the same, and they sell clothes, cosmetics, toys and homewares, and no grocery items.

I can't remember who it was but I saw a post a month or so ago where someone had designed a cushion cover and then target or some other big name store had come out with a copy of it, so yes they definitely are copying bloggers/designers. So rude, I bet they are not getting permissions to do so but imagine taking them on, how would one person afford that?

Lastly I just wanted to say I smiled when I read that you bought a duvet at Target :) I am from NZ where a duvet is a duvet but here in Australia they call them a doona (lol!) and I will not ever bring myself to call it that...nice to know duvet is more universal than doona ever will be ;)

xx Karen

TracyMB @ Crows Feet Chic said...

This is like a teaser!! Target is coming to Canada this spring (no actual date yet) and they are working feverishly at the store in our city. I am hopeful that they'll carry the Threshold line. I always stop there when in the US as it is great to be able to pick up some fresh finds at a good price. Saves some $$$ for the vintage items at the specialty shops! :)

LANA said...

Although I have shopped at Target occasionally for appliances, towels, etc.; when it comes to certain decorating or vintage items, I always try to support the folks at Etsy. There are so many beautiful hand-made and vintage items that cannot be found at big box stores. I don't want my home to look like everyone else's. And I like to support cottage industry. I never shop at Goodwill and never donate to them. If you search the web you will discover that the owner is a multi-millionaire and most of the money from Goodwill does NOT go to charity. I donate to the United War Veteran's Council instead. They sell the items to local thrift stores, and the money goes to help our veterans.

Sheila R - Blessed and Distressed said...

I am not a big Target shopper... so I still love to buy home items from antique stores and etsy.

NanaDiana said...

I love Target but I also like to shop at the small retailers when I can. This is a great post! xo Diana

Vickie @ Ranger 911 said...

Even though one of our daughters works for Target, I don't get there often. It's at least a 50 minute drive to the nearest one, so Walmart it is. That explains why I love to shop at antique stores. We have 3 within 4 blocks of our house!

I love all the pillows in that last collage, since I have blue and red in our living room!!

Looking back over your photos, I'd still choose the small independent shop over the big box stores. Lots of eye candy!

cynthia lee designs said...

Target is my girls favorite store to shop at. I've gotten a few things from there, but my favorite places to shop are the thrift and vintage shops.
Have a great weekend.

Martha Rule said...

I've been noticing this since the holidays at Target - it suddenly looks like Etsy and Pinterest in there! I go about once a month and tend to pick at Clearance, but I don't spend nearly the amount of money I used to there. All in all, I've stopped buying a lot of things, stopped thrifting all the time and quit drooling online on things I don't need. Why? Because I'm in the middle of cleaning out my house and organizing a garage sale - I feel like I'm drowning in all the stuff I've bought in the past! :)

Urban Farmgirl said...

Hey, thanks for the photo! Seems like the shop has changed SO MUCH since that first night!

Anyway, on to the subject at hand. I like seeing the stuff at Target, but I rarely buy. I feel it is always just a little 'off' from what I would use. The colors and the quality isn't usually the best. And since my mission in life is to support the little guy (throat clearing here...) I will always go home and find it on Etsy if it is something I really want. :o)

Junkchiccottage said...

Hi Stacey,
I love Target but I still love to find my decor at flea markets and small shops like Urban Farm and Tattered Tiques. I think when you find something unique at a smaller shop you will not see it all over the place like you do with things from Target. Still gotta love Target!!!

michele said...

there is nothing like vintage and handmade, which will never appear in target. i get groceries there all the time, and you've got to love rachel ashwell's line there, but for the thrill of the hunt and for true artistry, we need our creatives and artists to feed our souls.

can't wait to see your room update!


the airstream thing:
votre vu is headquartered in sugar grove and has an airstream they travel the country in spreading their skincare/cosmetic love. :)

Carol Cook said...

I shop on-line and I shop at Target. But I really try to support the little one of a kind shops in our cute little renovated downtown area. I live in a beach community and love our downtown. I also know that if I don't support all those cute little shops and restaurants, then they won't be able to stay open. We don't eat at chain restaurants and only eat at our little downtown "boutique" restaurants. I don't shop at are mall at all.

Kim said...

I'm a big Target shopper - BUT - it's all mass produced. Who wants a house full of assembly line goods? Fake vintage always looks tacky. You can repurpose better quality real vintage items as cheaply as buying a cheap big box replica.

I love Target! It's all about moderation/balance.

Jann Olson said...

Oh my, haven't seen the new Threshold line yet. Now I will be making a trip to Target. I do love going there every once in a while and you can find some fun stuff. On the other hand like you say, no one of a kind finds. Love the unique and unusual you will find at little out of the way places. Having onces owned a business, it is a bit difficult for the little guys to compete with the big ones. It's important to develop a repoir with your customers so that they'll keep coming back. Don't get that with the big guys!
Jann those shabby chic red toile pillows!

Linda @ Itsy Bits And Pieces said...

Lots of goodies here! I tend to shop all different types of stores and online...just buying when something really strikes me...otherwise I like to find it vintage or make it myself.

Junkchiccottage said...

Hello Stacey,
When you get a minute you need to travel over to my blog I have a little surprise for you to see there.